consumer behavior


articles on consumer behavior

The following is a list of the most cited articles based on citations published in the last three years, according to CrossRef. Managerial approaches to consumers' social media behavior. Kristina Heinonen; Journal of Consumer Behaviour more > CALL FOR PAPERS. A Special Issue of the Journal of Consumer Behaviour on. Consumer Behaviour. Articles on Consumer Behaviour. Consumer Behaviour - An Overview. Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. Lets understand the concept in detail with the help of few examples. Social Media Impact on Consumer Behavior. Consumer Behavior → New research in consumer behavior from Harvard Business School faculty on issues including behavioral economics, brand loyalty, and how consumers determine the worth of a .

Consumer Behavior | Psychology Today

Professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process. Instead, Booking. Open for comment; 0 Comment s posted.

Read the Transcript. Couples with deliberate rituals feel more satisfied with their relationships, says research by Michael I. Norton and Ximena Garcia-Rada. Can businesses benefit? Open for comment; Comment s posted. Three studies examined how firms can use transparency into social and environmental responsibility initiatives to differentiate themselves in the consumer market.

Results show that transparency into internal, responsible operations practices can increase sales at least as much as transparency into external, corporate social responsibility practices, if not more so, articles on consumer behavior. Firms increasingly deploy self-service technologies SSTs to manage customer interfaces that are inherently stressful.

For example, patients may be asked to use kiosks to check themselves into hospitals. Operational design choices may help. This paper challenges the logic that making it easier for consumers to search across a wide assortment of products is the best strategy for online retailers. Experiments show that adding extra search costs to find discounted articles on consumer behavior can improve gross margins and sales by increasing the number of items inspected and serving as a self-selecting price discrimination mechanism among customers.

James Heskett's readers suggest there are no easy answers. Encouraging consumers to purchase a more sustainable product or use resources more responsibly is a key challenge for society. This paper discusses experiments involving more than 7, participants to shed light on how information and its presentation regarding sustainable performance can be a tool for enhancing sustainable choices in practice. Target is one big-brand retailer that seems to have survived and even thrived in the apocalyptic retail landscape.

What's its secret? Srikant Datar discusses the company's relentless focus on online data. The retail industry is in such a spin over multichannel strategy, mall closings, and big brand shutterings, to name a few pressures, that even Santa can't keep track of it all.

Here is recent Harvard Business School research on digital trends shaping how we shop and sell. Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Dynamic pricing is widely applied in industries like airline ticketing, ride-sharing, and online retailing. This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic choice of payment method. The impact can be significant and has implications for managers and researchers, articles on consumer behavior.

Consumers are less sensitive to shipping fees than to product prices, but free shipping for orders above the minimum is a strong motivator for increasing average basket sizes. Companies that encourage consumers to vote online should be forewarned—they may expect more than you promise, according to research by Michael Norton, Leslie John, articles on consumer behavior, and colleagues.

Retailers often compare a "sale" price to the original price. Donald Ngwe says consumers should be skeptical of those original prices — and so should regulators. Beyond the attributes of the product itself, price is probably the leading determinant of success in the marketplace. What does it takes to get the price right?

How should we learn to discriminate a fine wine or chocolate? Tradition says use a flavor wheel and map articles on consumer behavior taste into vocabulary. We find that works for novices, but, beyond a point, it is counterproductive. For multichannel retailers, pricing strategy can be difficult to execute and confusing to shoppers. Research by Elie Ofek and colleagues offers alternative approaches to getting the price right. Online retailers should take a tip from brick-and-mortar shops: Shove your best deals to the back of the store.

Research by Thales Teixeira and Donald Ngwe. Even with a world of information at our fingertips, consumers routinely make bad decisions on everything from investments to health coverage. Can science help? Research by Joshua Schwartzstein and Benjamin Handel. Structured products are an innovative class of retail financial products with option-like features. This paper provides empirical evidence suggesting that innovative financial products like these can help alleviate loss articles on consumer behavior and thus the low participation of households in risky asset markets.

While articles on consumer behavior one likes standing in line for service, articles on consumer behavior, being last intensifies the pain of waiting, doubles the probability articles on consumer behavior switching queues, articles on consumer behavior quadruples the chances of leaving the line altogether. Many service settings could be improved if managers actively mitigated last place aversion.

A podcast featuring faculty discussing cases they've written and the lessons they impart. Filter Results : Arrow Down. Buell and Basak Kalkanci. Shell and Ryan W. Ferreira, articles on consumer behavior, and Thales Teixeira.

Buell, Shwetha Mariadassou, and Yanchong Zheng. Latour and John A.


Consumer Behavior News -- ScienceDaily


articles on consumer behavior


consumer behavior. Business. The Holidays Are Here! 3 Holiday Online Shopping Trends to Watch for in A Traf-Sys survey found that 78% of consumers are more likely to be repeat customers if a retailer caters to their preferences. By Dr. R. Kay Green. Healthy Living. Sep 04,  · News about Consumer Behavior, including commentary and archival articles published in The New York Times. Consumer Behavior. Read the latest research on what motivates people to buy, how brand names affect the brain, mindless autopilot through decision-making and more.