Hilton Hotel Case Study | Case Study Template

 

hilton hotel case study

Hilton Hotels Case Study Hilton started Its operation In with Mobile Hotel In Cisco, Texas, and In the company became public with properties in 11 states in united States. Today they are present in 78 countries and are over properties. May 15,  · Every hotel brand comes with their own strengths and weaknesses. This lesson will take a look at the strengths, weaknesses, opportunities, and threats of Hilton Hotels. Hilton Hotel Case Study. The Hilton Hotels brand remains one of the company’s flagship brands and one of the largest hotel brands in the world. The company places marketing emphasis on both business travel and leisure travel with locations in major city centers, near airports, convention centers, and a number of vacation resorts and leisure.


HILTON CRM CASE STUDY


Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.

See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Published on Apr 10, SlideShare Explore Search You.

Submit Search. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Upcoming SlideShare. Like this presentation? Why not share! Customer relationship management in Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Yingyuan Deng Follow. Full Name Comment goes here. Are hilton hotel case study sure you want to Yes No.

Valarie Koch You can now be your own boss and get yourself a very generous daily income. Show More. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Start with a Story… 5. Hilton Hotels Hilton hotel case study most internationally recognizable name in the lodging industry 6.

Segment customers Segment sub brands — offer corresponding needs for each group Segment strategies Segmentation — General Introduction Less than 1 Million 1. Three main brands: Homewood Suites - upscale, yet casual, all- suite residential-style hotel brand.

Highly value customer satisfaction. Segmentation — Sub brands Knowing the customer in person with all hilton hotel case study information includes name, recent attainment. Make customers feel being recognized and being welcomed. Giving them what they really require but not just service in a general level by collecting information both in advance or inner hotel.

Making sure Hilton can quantify the customer data and make quick reactions. Evaluate Hilton CRM Limitations 1. Information transfer accuracy Hilton has a large scale in franchise, and the customer information was not integrated and easily available.

Since the information system is not totally automatic, there will be a challenge to obtain all needed information accurately. Hard to measure CRM can be measured but it will be hard to be exact. Unlike quantitative figures, CRM can be measured from both internal and external sides roughly through various channels. Limitations Competitive Industry Optimize internal management Since the information system is not totally automatic, there will be a challenge for information transfer accuracy.

The hilton hotel case study costs a lot in operation: 93 Million Total Cost hardware and infrastructure implementation application development 40 Million 53 Million Solution to strengthen: Optimize the information transfer structure, hilton hotel case study, improve the joint process between automation and manual work, execute it consistently and flawlessly across the network and reduce the management costs as well.

Challenges: Recommendation Basic Theory Social Media U. S hotel brands increasingly use social media tools to connect customers Attract more new and potential customers to get involved by social media brand promotion. Keep and increase customer loyalty Collect customers diverse comments to track the performance of current customer service. Improve guest personalized experience by analyzing data. Use data to personalize and provide a list of options within Hilton's capacity, hilton hotel case study.

Recommendation 4. Integrate all the data resources from different social media channels to help improve individual customer value management. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later.

Now customize the name of a clipboard to store your clips. Visibility Others can see my Clipboard, hilton hotel case study. Cancel Save.

 

Hilton Hotel Case Study : harvard business review Essay | Bartleby

 

hilton hotel case study

 

Hilton Hotels: Brand Differentiation through Customer Relationship Management Syndicate 6 Hilton was perhaps the most internationally recognizable name in the lodging industry, in large part due to the role that the Hilton family had played throughout its history. It . Nov 25,  · A Hilton Hotel Franchise. Opening up and running your very own hotel is an exciting venture. To help you, some large hotel chains offer franchising opportunities. Apr 10,  · Hilton CRM Case Study Anqi Wang Yingyuan Deng Yueqi Meng Dongqi Wang Guoliang Li. The Hilton Hotels Corporation Is formed, and becomes the first hotel company to be listed on the NYSE Conrad Hilton buys Statler Hotel, which at the time was the largest real estate deal ever The first Double-tree hotel opens in Scottsdale, AZ.